NIKE - BETTER IS TEMPORARY SAM GRAWE
At Nike, the desire to be the best is a journey, not a destinationâbetter is always temporary.
Nike: Better is Temporary is a landmark publication that charts Nikeâs transformation from rebellious upstart to global phenomenon.
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nikeâs ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
Beginning with \âBreaking2,\â an introduction detailing Nikeâs 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nikeâs focus on performance, brand expression, collaboration, inclusive design, and sustainability.
The bookâs extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nikeâs proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The bookâs spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages.
Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nikeâs remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.
Specifications
Dimensions: 23 Ă 31 cm
Cover: Hardcover
Pages: 320
ISBN: 9781838660512
Opprinnelig: $96.74
-65%$96.74
$33.86
Description
At Nike, the desire to be the best is a journey, not a destinationâbetter is always temporary.
Nike: Better is Temporary is a landmark publication that charts Nikeâs transformation from rebellious upstart to global phenomenon.
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nikeâs ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
Beginning with \âBreaking2,\â an introduction detailing Nikeâs 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nikeâs focus on performance, brand expression, collaboration, inclusive design, and sustainability.
The bookâs extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nikeâs proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The bookâs spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages.
Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nikeâs remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.
Specifications
Dimensions: 23 Ă 31 cm
Cover: Hardcover
Pages: 320
ISBN: 9781838660512
